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Launch

"Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams" by Jeff Walker is a guide to creating successful online product launches. Walker, a pioneer in online marketing, shares his proven formula for launching products, services, and businesses on the internet. The book covers the step-by-step process of the Product Launch Formula (PLF), which includes strategies for building anticipation, engaging potential customers, and maximizing sales. Walker provides practical tips, case studies, and actionable advice to help readers execute effective launches. "Launch" is designed for entrepreneurs, marketers, and business owners looking to grow their online presence and achieve significant results through well-executed product launches.

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