Blink: The power of thinking without thinking

"Blink: The Power of Thinking Without Thinking" by Malcolm Gladwell is a bestselling non-fiction book that explores the concept of rapid cognition, or the ability to make quick decisions and judgments without conscious deliberation. Gladwell delves into the psychology behind snap judgments, examining how our unconscious mind processes information and influences our behavior. Through engaging anecdotes, case studies, and research findings, the book explores various factors that influence intuitive decision-making, including experience, expertise, and cultural biases. "Blink" challenges readers to consider the power and limitations of intuition, and it offers insights into how to improve decision-making skills and better understand the subconscious mind.

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