How to sell when nobody is buying

"How to Sell When No One is Buying" by Dave Lakhani is a practical guide for sales professionals facing challenging economic conditions or market downturns. Lakhani provides strategies and techniques for adapting to changing circumstances and maintaining sales success even when demand is low. The book covers various aspects of selling in tough times, including understanding customer psychology, identifying new opportunities, differentiating oneself from competitors, and leveraging technology and social media. Lakhani offers practical advice and actionable steps to help salespeople stay motivated, creative, and resilient in the face of adversity. "How to Sell When No One is Buying" is a valuable resource for anyone looking to thrive in the sales profession, regardless of market conditions.

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